Thursday, December 10, 2015

How and Why Video Marketing Works

As a business owner, you want to invest your marketing funds in the best techniques. This means that you want to see a great return on your investment, and you want your marketing scheme to be effective in getting your message across and generating the desired results.

What Can an SEO Firm Do For You?

Search engine optimization (SEO) is one of the hottest catch phrases in marketing today, and the companies that are able to master this particular area of marketing can capture a large market. If you turn to a third party for your SEO, you should look for a few specific things that your provider will offer you. The top SEO companies in New York help their companies boost their exposure on the local and national scene.

Tuesday, November 24, 2015

Video Offers New And Exciting SEO Choices

The benefits of search engine optimization have been known about for a number of years, but in recent times the way clients and customers view SEO has changed to include the best in images and video. More than ever before the chance to include video in the options for marketing content has become one of the top options for every business and individual to explore.

Business-Focused Video Marketing and SEO Work Well Together

Strong visual images contribute greatly to making a solid impression on customers. Photo images on a website definitely lead to would-be clients and customers being moved to purchase a product or service. Promotional videos are even better since they provide a "real live" look at a business or the wares offered. Embedding a video on a website is not the only approach a company or entrepreneur can take. Posting videos on video-sharing communities help draw in audiences as well. With the proper descriptive text, text that adheres to good SEO principles, the video could end up amassing a solid number of visitors from the search engines.

Wednesday, November 11, 2015

The Impact of Video Marketing to Improve Sales for Local Businesses

Video marketing does more than just show content to people around the world. It can be used to focus attention on those within a local area. Working much like a televised commercial, online videos can be used to grab the attention of others while selling products or services. In some ways, it can be more efficient to use an online video marketing agency than it would be to pay for a television spot. More People Are Watching Videos More than three-quarters of people on the Internet watch video content weekly. More than half of them will watch this material on a daily basis. When considering the sheer number of people online, this is quite an impressive number. It’s believed that video content will take up approximately 69 percent of all Internet usage by 2017. This includes people that are watching material on desktop computers as well as mobile devices.

Tuesday, November 10, 2015

The Importance of Social Media and SEO Methods in Brand Optimization

For a company to be successful and relevant in the digital age, it needs to use brand optimization techniques. These methods help businesses in different sectors to reach their customer or client bases. In brand optimization, disparate aspects such as a brand’s images, videos, SEO, and messages to consumers need to work in concert to ensure success. Companies that can combine brand optimization with quality products have a better chance of being successful, especially in a big city like New York. In order to best optimize their brands, companies need to understand how to use different forms of social media, paying attention to small details that could potentially impact how users see their brands.

Monday, October 19, 2015

Improving Sales with Professional Marketing Videos

Video Marketing: Fastest Growing Marketing Trend
Statistics show that online video advertising revenue is expected to reach 16.2 billion worldwide. This is due to the increased trend of video marketing consumption on smartphones and tablets. Consumers on average spend 22.5 minutes per day watching online videos. This rate is expected to increase to 30.4 minutes per day in 2016. Statistics also show that consumers are likely to watch the entire video ads that are less than two minutes.

Why Every Business Needs a Branded Video?

Creative Branded Videos Help Boost SEO

When coming up with ideas for a video, many businesses located in and out of New York City are using video to give viewers a behind-the-scenes look at how things are done. Businesses are also using video to allow viewers to get up and close with key people within an organization as well. Personality driven videos have become very popular, but there is a long list of other types of videos that businesses can produce to increase engagement and boost SEO.

Monday, September 21, 2015

How a Short Video Can Help Your Business

In an online world that's full of more and more information and advertising, videos are starting to stand out as one of the best ways to develop a brand on the web. A concise and fun video can be played easily on a mobile device, doesn't require a large investment of viewer time or attention, and is often more memorable than the same message in print. In short, a good video marketing agency can create a short video about your business that can be played online to help attract leads and build good feelings about your brand.

The Reasons Why Your Company Needs SEO

Getting seen online is key for any business, and the search engine return listings are the ticket to higher traffic and more sales. Great websites are able to seamlessly blend keywords with other content types to create organic material that search engines can hone in on to put your site at the top of the search engine return listings. Search engine optimization is the way that companies maximize their company's exposure.

Saturday, September 19, 2015

Video Marketing SEO New York Explains the Importance of Analytics

To reach more potential customers and increase your sales, you have to boost your online visibility. While it’s easy to believe that if you have a decent website, you perform SEO, you publish content and maintain Facebook account, then you will have a good online exposure, for us here in Video Marketing & SEO, there’s more to it than that. The path to attaining maximum visibility for your brand starts with conducting a thorough analysis of your company’s current online presence. Analytics is extremely crucial for a variety of reasons. First of all, you are able to understand your visitors’ behavior so you can further optimize your website. Broken links are a major cause of traffic wastage but analytics can help you detect them.

Friday, September 18, 2015

SEO Company in New York Offers 25% Discount on Video Marketing Service

New York businesses face a lot of competition. If you want to set yourself apart from other companies, you need to make a splash online. The Internet is a visual medium and posting a video that has the potential to go viral is one sure way to get the attention you want. Current SEO techniques emphasize the need for natural linking, and there's nothing more natural than people sharing links to your company video. Video creation, however, isn't easy. This is where an experienced SEO company, such as Video Marketing & SEO, can help. We’re extending our August promotion to this month to give you more chances to create your material.

Monday, August 31, 2015

Understanding the Impact of Social Videos

Video marketing is a popular trend that has allowed brands to produce quick, interesting, and relevant content. This keeps their clients interested, and can even convince viewers to do business with them.

Friday, August 28, 2015

Local SEO Tips to Ensure You Come Out on Top

If you’re a New York business owner, you want to have every advantage possible over your competition. One of these advantages is to have a higher search engine ranking. For people searching for locally, you’ll want to appear near the top of the list. Here are several tips on how to ensure this happens.

Friday, August 14, 2015

The Significance of Local Search and How an SEO Company can Help You

It’s no surprise that the competition among business is really fierce in New York. To stand out, you need to utilize every tool you can get your hands on. In this aspect, a trusted SEO company definitely has what it takes to help you succeed. One feature of online marketing is local search. You’ll hear people say that this is extremely important for small businesses with a limited service area, but it’s also among the leading concerns of larger enterprises.

Thursday, August 13, 2015

The Role of Video Marketing Services in Today’s Online Marketing Scene

What makes video marketing services important for your business? Web videos are revolutionizing the way people interact with online content and, by extension, businesses. Engagement with video is also growing at a faster rate than ever. Thus, utilizing videos as a marketing vehicle is extremely beneficial for both small businesses and large enterprises. Forbes points out that this is even more important if your target audience is composed of millennials as many of them now prefer online video over traditional TV.

Thursday, July 23, 2015

Components of a Good Video Marketing Strategy

There was a time when it was hard to find videos on the Internet; or at least those that were of use to businesses. With the growing popularity of YouTube and social media networks like Vine, however, video has now become an important part of marketing strategies across the globe. When planning a video marketing campaign, certain elements must be in place to make it successful.

Monday, July 20, 2015

Your Intro is More Important than You Might Think

While video production can be incredibly valuable for marketing your company over the internet, many organizations often don't put into consideration the value of a good intro. These introductions can add visual appeal while making sure your content is recognized as being part of your organization. Here are the other aspects of your campaign that can be enhanced by a good intro.

Monday, June 22, 2015

Video Marketing Attracts New Customers

Most people are familiar with the old adage, “a picture speaks a thousand words.” While this is definitely true, it can be all the more so for video.

Videos Should be a Part of Every Effective Marketing Plan

Any business, whether it’s small or large, that wants to promote its brand and grow its client base will likely use a marketing and SEO plan that implements a variety of techniques. The use of video, however, has been shown to be highly effective in gaining the trust of potential customers. Of course, this can lead to more sales and repeat customers.

Why Use Video?

Video marketing can help brand your business and establish credibility in ways that written online content or photographs simply cannot match. When people visit your website, they’ll likely browse through various products or services that you have to offer, but a targeted video can grab their attention and keep them engaged for a longer period of time. This gives you more opportunity to get your message across, but it also helps provide a more personal touch to your business, something that can build trust and increase sales.

Boost Conversion with Video Marketing

The use of videos in your marketing plans can help increase conversion rates. Whether you have product videos on your website or you use videos in your marketing emails, boosting conversion rates can significantly add to the overall sales and growth of your company.

Thursday, June 18, 2015

How to Optimize for Mobile Users

If you have been following technology and consumer trends, you probably know that more people are now using smart phones and other mobile devices in place of desktop computers. As a result of this, Google and other search engines have updated their algorithms to make it easier for people to find useful mobile-friendly content. To keep up with the market, you should do a few things to make your site accessible to the users of mobile devices.

Make Your Site Simple, but Effective

While many people are using smartphones, not everyone is using high-performance devices that can handle heavy memory loads. You should limit the amount of pictures used on your mobile site and set a theme that is easily loaded on most mobile devices. People won't view your website if it takes too long to load, so simplicity and quick response are the keys to success.

Optimize for Local SEO

In New York and other areas, many people use mobile devices to find nearby places to eat or purchase a particular product. By earning high local SEO, your company will be more visible to nearby consumers in search of your products and services.

Utilize Existing Mobile Features

One of the best ways to promote your brand and products is to use apps that already exist. Use social media, niche apps and e-commerce to create a more immersive experience for your customers. Spreading your brand across various platforms will increase your recognition and help drive sales.