There was a time when it was hard to find videos on the Internet; or
at least those that were of use to businesses. With the growing
popularity of YouTube and social media networks like Vine, however,
video has now become an important part of marketing strategies across
the globe. When planning a video marketing campaign, certain elements must be in place to make it successful.
Schedule
A
publishing schedule is much more than just dates of when things will be
released. It is a timeline of how and when things will get done. A
publishing schedule also helps determine what type of content is going
to be made, and allows for the proper planning of filming.
Short Videos
Along
with long videos, a good video marketing plan should take into
consideration the use of short videos that can be placed on social
media. Micro video apps can create quick 10-second or less videos that
can later be posted on social media. This can help brands increase
visibility to a larger audience, especially since some videos play
instantly without being clicked on.
Call to Action
When making a video for business purposes, do you simply want users to
watch, or do you want them to do something afterwards? It does not have
to be anything overly difficult, but any good marketing plan should
give customers something to do after watching the video, such as
printing a coupon or flier.
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