Monday, June 22, 2015

Video Marketing Attracts New Customers

Most people are familiar with the old adage, “a picture speaks a thousand words.” While this is definitely true, it can be all the more so for video.

Videos Should be a Part of Every Effective Marketing Plan

Any business, whether it’s small or large, that wants to promote its brand and grow its client base will likely use a marketing and SEO plan that implements a variety of techniques. The use of video, however, has been shown to be highly effective in gaining the trust of potential customers. Of course, this can lead to more sales and repeat customers.

Why Use Video?

Video marketing can help brand your business and establish credibility in ways that written online content or photographs simply cannot match. When people visit your website, they’ll likely browse through various products or services that you have to offer, but a targeted video can grab their attention and keep them engaged for a longer period of time. This gives you more opportunity to get your message across, but it also helps provide a more personal touch to your business, something that can build trust and increase sales.

Boost Conversion with Video Marketing

The use of videos in your marketing plans can help increase conversion rates. Whether you have product videos on your website or you use videos in your marketing emails, boosting conversion rates can significantly add to the overall sales and growth of your company.

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