Thursday, June 18, 2015

How to Optimize for Mobile Users

If you have been following technology and consumer trends, you probably know that more people are now using smart phones and other mobile devices in place of desktop computers. As a result of this, Google and other search engines have updated their algorithms to make it easier for people to find useful mobile-friendly content. To keep up with the market, you should do a few things to make your site accessible to the users of mobile devices.

Make Your Site Simple, but Effective

While many people are using smartphones, not everyone is using high-performance devices that can handle heavy memory loads. You should limit the amount of pictures used on your mobile site and set a theme that is easily loaded on most mobile devices. People won't view your website if it takes too long to load, so simplicity and quick response are the keys to success.

Optimize for Local SEO

In New York and other areas, many people use mobile devices to find nearby places to eat or purchase a particular product. By earning high local SEO, your company will be more visible to nearby consumers in search of your products and services.

Utilize Existing Mobile Features

One of the best ways to promote your brand and products is to use apps that already exist. Use social media, niche apps and e-commerce to create a more immersive experience for your customers. Spreading your brand across various platforms will increase your recognition and help drive sales.

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