Monday, June 22, 2015

Video Marketing Attracts New Customers

Most people are familiar with the old adage, “a picture speaks a thousand words.” While this is definitely true, it can be all the more so for video.

Videos Should be a Part of Every Effective Marketing Plan

Any business, whether it’s small or large, that wants to promote its brand and grow its client base will likely use a marketing and SEO plan that implements a variety of techniques. The use of video, however, has been shown to be highly effective in gaining the trust of potential customers. Of course, this can lead to more sales and repeat customers.

Why Use Video?

Video marketing can help brand your business and establish credibility in ways that written online content or photographs simply cannot match. When people visit your website, they’ll likely browse through various products or services that you have to offer, but a targeted video can grab their attention and keep them engaged for a longer period of time. This gives you more opportunity to get your message across, but it also helps provide a more personal touch to your business, something that can build trust and increase sales.

Boost Conversion with Video Marketing

The use of videos in your marketing plans can help increase conversion rates. Whether you have product videos on your website or you use videos in your marketing emails, boosting conversion rates can significantly add to the overall sales and growth of your company.

Thursday, June 18, 2015

How to Optimize for Mobile Users

If you have been following technology and consumer trends, you probably know that more people are now using smart phones and other mobile devices in place of desktop computers. As a result of this, Google and other search engines have updated their algorithms to make it easier for people to find useful mobile-friendly content. To keep up with the market, you should do a few things to make your site accessible to the users of mobile devices.

Make Your Site Simple, but Effective

While many people are using smartphones, not everyone is using high-performance devices that can handle heavy memory loads. You should limit the amount of pictures used on your mobile site and set a theme that is easily loaded on most mobile devices. People won't view your website if it takes too long to load, so simplicity and quick response are the keys to success.

Optimize for Local SEO

In New York and other areas, many people use mobile devices to find nearby places to eat or purchase a particular product. By earning high local SEO, your company will be more visible to nearby consumers in search of your products and services.

Utilize Existing Mobile Features

One of the best ways to promote your brand and products is to use apps that already exist. Use social media, niche apps and e-commerce to create a more immersive experience for your customers. Spreading your brand across various platforms will increase your recognition and help drive sales.