Thursday, January 28, 2016

Four Ways to Reach Your Intended Audience with Optimized Video Content

If you're going to invest in video marketing services to make the most of your visual content, make sure SEO is part of the strategy. With video content becoming increasingly popular, it's easy for your video content to get lost in the mix, no matter how much effort was put into it. Taking steps to better reach your intended audience with your video content can greatly increase your ROI when it comes to your online marketing efforts Don't Miss Keyword Placement Opportunities The most obvious location for placement of keywords is the title of your posted video. However, search engine bots look at the actual file name first, so be just as particular with wording there. Don't forget to consider the title used in the XML sitemap and the heading used before the video code is embedded on some hosting platforms.

Tuesday, January 19, 2016

Is My Business Ready for Online Video Marketing?

Business owners are often surprised to hear just how useful a video marketing agency can be when it comes to online marketing. It is now more cost-effective than ever to create and distribute sensational videos thanks to platforms such as YouTube. If you are still on the line about this style of advertising, then read ahead for a closer look at exactly what online marketing videos can do for you and your company.

The SEO Benefits of Content Marketing

If you are concerned about the SEO value of your website or other online properties, you should look to content to help alleviate your concerns. Content marketing can increase shares across social media accounts and make it easier to attract organic traffic to your website or landing pages.