New York business owners that want their companies to attain new levels of success should know that hiring an SEO firm can help them realize their objective. New York SEO firms can offer business owners a wide range of services that will build their brand online. Here are two of the most important services to be aware of: 1. Social Media Optimization (SMO). As noted in "6 Changes Your 2015 SEO Strategy Must Focus On," social media has become a marketing and customer-service channel. These days, the business owner's social audience expects the brand owner to engage them on a personal level. SEO mavens know this, and they use a plethora of SMO techniques to make it happen. These techniques work to heighten brand recognition and accelerate conversion.
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