Tuesday, January 19, 2016
The SEO Benefits of Content Marketing
If you are concerned about the SEO value of your website or other online properties, you should look to content to help alleviate your concerns. Content marketing can increase shares across social media accounts and make it easier to attract organic traffic to your website or landing pages.
The great thing about content marketing is that almost anything can be considered content. If you feel like videos are better at getting your message across than pictures or text, you can create short clips demonstrating your products or conduct interviews with leaders in your field. You can even create your own social media channel dedicated your videos and allowing others to view and share them.
When content is shared by others, it makes promotion much easier because you don't have to do anything to generate a buzz. You also benefit because people would rather hear about a product or service through their friends as opposed to the company itself. Therefore, the information feels more like a genuine attempt to educate or inform as opposed to a sales pitch that takes minutes or hours to get through.
As traffic improves and shares increase, you will see that your content will be placed higher on the search results. This is because you are now seen as an authority in your field. Over time, it will become easier to leverage your new found visibility to gain the influence needed to increase sales and revenues.